Individual Offerings Defined
Fleet management software helps coordinate and optimize work in multiple locations, improves driver safety, helps avoid costly mistakes and optimizes vehicle management, including inspections and routine service. | Field service management software helps manage work orders and optimize the field service personnel who are responsible for repair, maintenance and inspection work. | Asset management software allows employees to monitor and optimize physical assets, ranging in complexity from a pipe in the ground or a HVAC unit on a roof, to an entire manufacturing facility or a large-scale solar or wind farm. |
Shift Towards Holistic Offerings
The convergence of two or more of these offerings creates value by connecting data in a seamless way to efficiently manage vehicles, workers and/or equipment. The formation of this digital thread provides the greatest opportunity for investors because when merged, the solutions enhance one another—generating value and differentiation from other competitive offerings in the market.
This convergence can happen organically through innovation or through acquisition. A common combination to date has been fleet management and field service software, offering capabilities to better manage employees, the work they do and the vehicles they drive. For example, the 2020 acquisition of ServiceBridge, field service management, by GPS Insight, fleet management; or Azuga, a fleet management company that developed their own field service solution. Another common combination is field service and asset management software, offering capabilities to ensure employees efficiently and even proactively execute repairs and maintenance. For example, PowerFactors, an asset management company, built their own field service add-on module or IFS, an asset management software provider, has aggressively acquired over five different field service management players over the last four years.
Lincoln PerspectiveFor private equity and strategic buyers interested in the space, now is the time to acquire target companies as consolidation is underway in each individual category. Additionally, a “super-consolidation” trend across categories is now starting as these software offerings converge to create new value for customers and solve challenges in a cohesive way. As investors express increased interest across categories and consolidation occurs, valuations are being driven higher. Lincoln International identified the following considerations for buyers contemplating a purchase of a fleet management, field service management or asset management software company.
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Contributors
Meet Professionals with Complementary Expertise

I am inspired by working with entrepreneurs and innovators who feel passionately about what they are creating.
William Bowmer
Managing Director & Co-head of Technology, U.S.
San Francisco
I deliver a hands-on approach to provide strategic advice to my clients throughout the transaction and beyond.
Chris Brooks
Managing Director & Co-head of Technology, Europe
LondonRelated Perspectives
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