ECM has sold Intermate Group to Samy Alliance, a portfolio company of Bridgepoint
Intermate Media GmbH
Founded in 2015, Intermate is the largest end-to-end influencer and social media marketing firm in Germany with 250 employees. The company leverages its AI-enabled proprietary technology platform and data assets (>400 million social data points per annum) to deliver superior results for customers in a highly efficient manner. Intermate serves blue chip customers including Beiersdorf, Disney and Unilever.
The Deal
ECM has agreed to sell Intermate to Bridgepoint-backed Samy Alliance in a strategic transaction to accelerate growth and expand Intermates’ integrated influencer and social media marketing capabilities across Europe. By joining forces, Intermate will benefit from Samy Alliance’s global footprint and multi-market expertise, enhancing its ability to deliver data-driven, creator-led marketing campaigns at scale. Lincoln International acted as the exclusive financial advisor to ECM and other Intermate shareholders, leveraging its deep sector knowledge and access to both strategic and financial investors. Lincoln’s deep sector and buyer knowledge helped to build a highly attractive positioning and achieve a successful outcome for all stakeholders.
Our Perspective
Marvin Maerz, Lincoln International Managing Director who led the transaction, commented, “There is a clear convergence of technology and data, social media, content and influencer marketing as global brands continue to shift to a social-first mindset. Intermate is clearly positioned as the category leader in Germany. We are delighted to have advised Intermate and ECM on this landmark transaction and expect to see further consolidation in the segment.”
ECM Equity Capital Management GmbH
With over 50 investments since its founding in 1995, ECM is one of the most experienced private equity firms in the German middle market. The firm focuses on majority and significant minority investments in established, high-growth companies. ECM supports entrepreneurs and management teams in succession situations, growth strategies and carve-outs. The team of seasoned professionals manages capital across multiple fund generations, with €1 billion of equity commitments. With a clear, sector-agnostic approach and a focus on long-term value creation, cumulated sales of all investments reach €2.5 billion.
Samy Alliance
Samy Alliance, backed by Bridgepoint, is a global leader in data-driven social media marketing, combining proprietary software, AI-powered content and advanced analytics to deliver measurable results for major brands. Operating across Europe, the Americas and the Middle East, Samy Alliance has been recognized by the Financial Times and The Sunday Times as one of the fastest-growing companies in Europe.
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